In the product.intelligence project, companies and research institutions from Ostwestfalen-Lippe (OWL) and the surrounding area are jointly developing approaches for sustainable, data-based product management. The aim is to no longer base decisions about product functions, further developments or reorientations solely on intuition and experience, but to base them on the systematic use of relevant data. In many organisations, this data is distributed across different fields - for example in sales, service, development or marketing. product.intelligence therefore pursues an integrated approach: different data sources - from operating data of networked products to external market information - are brought together, analysed and made available as a basis for decision-making.
The focus is not only on technological aspects, but in particular on the question of how the underlying organisation must be adapted in order to sustainably anchor data-based decisions in product management. To this end, existing structures are systematically analysed and approaches are developed as to how roles, responsibilities and key tasks can be adapted in order to effectively integrate data-driven findings. The aim is to create a practice-oriented system that enables companies to implement data-based decisions in product management both technically and organisationally.
The companies involved are DMG MORI, Diebold Nixdorf, WAGO, Isringhausen and Schmitz Cargobull as well as the research partners Fraunhofer IEM and the Heinz Nixdorf Institute at Paderborn University (Advanced Systems Engineering Group). The project is part of the it's OWL technology network and will be funded with around 3.2 million euros between 2023 and 2025.
