Making data-orientated value creation sustainable - new ideas for digital value creation were developed at the DaWeNa-HUB meeting. The KLUG project was at the centre of it all. Annika Reich, Alena Tusek and Marcel Niemeyer, research assistants from our "Product Creation" workgroup, presented the current status of the project. The concept for transferring the results achieved using the virtual showroom was met with enthusiasm: abstract content can be experienced directly in a 3D environment. Participants were able to experience the virtual showroom directly at the exhibition stand. There were also valuable workshops on topics such as successful spin-offs, innovation in ecosystems and new AI trends!
Further information about the event can be found here.
