Digital business models require digital expertise - this is how Alena Tušek presented the BMBF project "KLUG" coordinated by the Chair for Product Creation at the kick-off of the "DaWeNa-HUB" on 26 June in Munich. The DaWeNa-HUB bundles all projects funded in the "DigiLeistDAT" funding programme. Dominik Wiechel, Alena Tušek and Annika Reich also took part in workshops on the topics of digital business model innovations, data strategies in the ecosystem and skills development.