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Strategic Planning and Innovation Management

Strategic planning and innovation management are – from our point of view – the initial level of our action field of product creation.

Strategic planning is one of the main foundations of entrepreneurial success. Only a compelling, promising vision can ensure the realization of an enterprise’s inherent potential.

To us, the profound analysis and prognosis of both – developments in societal and business surroundings are of crucial importance. The developments are anticipated by employing the scenario technique. We do not only employ this toolkit, but also continue to develop the scenario technique to become even better for prognosis. With us, enterprises can gain a strategic advantage and operate on an even more successful level.

Once the future developments of the surroundings are developed, we devise a strategy for the enterprise. Our deliverables do not only cover the development of the strategy. By using balanced score cards and a longstanding experience in change management, we support enterprises to successfully implement the new strategy.

The scenario technique helps us to define search fields for product innovations. Our research in the field of innovation management is the foundation to the answer for questions arising from commercial practice. Despite the design of innovation processes, we support enterprises to step into a culture of innovation. Again we benefit from the longstanding experience in the field of change management. Innovation workshops create ideas for new product innovations. Our definition of innovation is compulsory – it does not only cover material products but also services.

The challenges of the fourth industrial revolution and the evolution of production systems to cyber-physical production systems cause broad changes to the established business models. In collaboration with our customers, we develop and establish future-orientated business models.

Strategic Planing and Innovation Management in the Action Field of Product Creation