The increasing momentum given to economic processes by globalised competition has resulted in a more fiercely competitive environment along with growing pressure to innovate. In essence, this comes down to who is the first to recognise a customer issue and then win over said customer with a tailor-made, innovative solution.

Strategic Planning and Innovation Management

Synergies in entrepreneurial skills, the production programme, and customer structures will only be exploited to the greatest possible extent if the business strategy is oriented towards an integrated corporate vision. This vision is the basis for deriving a mission and strategy. To anticipate as many development trends as possible from the social and business policy environment, industry, relevant key technologies and competitive situation, we make use of and further develop methodologies such as scenario techniques. We take future scenarios into account in defining search fields for product innovations. Promising product ideas have sufficient customer demand upon entry into the market, meaning that in addition to the customer needs which are already evident, it is also important to anticipate the future implicit desires of as yet unexploited customer groups. Our understanding of products in this context includes the tangible core product as well as the associated services.

Systems Engineering and Engineering Management

Anyone wishing to elicit enthusiasm from an end customer with a product innovation must use application scenarios to establish methods of product usage, prevailing framework conditions and the profile of the target group of purchasers. These application scenarios provide input for product development activities. Once established, the framework conditions, target costs, and market entry point are regularly subjected to assumption checks to ensure that any necessary changes are identified and taken into account at an early stage.

Using mechatronics development methodology and development management, we provide the tools for the functional and production-related implementation of complex overall technical systems. We link a wide variety of specialist disciplines with approaches to development methodology, such as systems engineering and the V-model for mechatronic and cyber-physical systems. The primary focus of this work is the effectiveness and efficiency of development and production processes.

Realization and Production management

We also ensure that production-related restrictions, such as the production site and the desired degree of automation, are taken into account at an early stage. We support the implementation of industry 4.0 by firmly establishing and developing communication networks, adaptivity, configurability and the task profiles of future in-house staff.

Digital and Virtial Product Creation

The field Digital and Virtual Product Creation has the role of the enabler in the action field product creation. The modern technologies of Virtual and Augmented Reality act as an important tool for the illustration and conception of modern, complex products of tomorrow.

Projects & References