Stra­tegic product plan­ning

In a dynamic and global competitive environment, a company's innovative strength counts more than ever. In order to integrate innovation into products and services in a sustainable manner, a clear and future-orientated product strategy is crucial. The basis for this is analysing the company's current competitive position and identifying opportunities for the future. Data-based analyses, for example of usage data, provide astonishing insights. Strategies need to be derived from this in order to differentiate yourself from the competition, secure your competitive edge in the future and at the same time keep the diversity of variants under control.

Work with us to recognise the potential for success in your product portfolio and secure a sustainable competitive advantage!

 

Cus­tom­ised solu­tions for your suc­cess

1.

Identifying potential - anticipating the business of tomorrow

Strengths and weaknesses in the current competitive position are determined based on the news of the product portfolio under review and the existing market and industry environment. Based on this, future developments in the market as well as technologies and trends that could have an impact on your product portfolio are analysed. This serves to uncover potential for planning future product strategies.
 

Your benefits:

  • Transparency about the current position of your product portfolio in the competitive environment
  • Identification of threats to today's business and opportunities for tomorrow
  • Pioneer in your industry or business field through early anticipation of new technologies and trends
     

→ Always be one step ahead of your competitors by systematically analysing the business of tomorrow!

2.

Product finding - finding and concretising ideas

In workshops, ideas are generated together to plan measures for your current product portfolio and to differentiate yourself from the competition with new product innovations. When planning smart products in particular, it is essential to consider future development requirements and holistic ecosystems. The ideas with the greatest potential for success are selected from a structured evaluation and detailing of the ideas.
 

Your benefits:

  • Impetus for new product and service ideas
  • Holistic view of smart products and services
  • Structured selection and detailing of the most promising ideas
     

→ Let your innovative ideas flow into new products and services!

3.

Business planning - thinking ahead to entrepreneurial success

The selected ideas are used to develop a holistic and sustainable product or service strategy. We ensure that the products are optimally positioned on the market and that future expansion stages are defined. To this end, we support you in both expanding and consolidating your product portfolio. The developed product strategy serves as input for your innovation management and can flow directly into your development roadmap.
 

Your benefits:

  • Coping with the diversity of variants on the market
  • Securing your competitive edge in the future too
  • Structured product strategy for your future development roadmap
     

→ Differentiate yourself with your innovative product portfolio and secure a unique position in the competition!

Con­tact per­son:

business-card image

Felix Bruchhage

Advanced Systems Engineering / Heinz Nixdorf Institut

Business Engineering | Venture Clienting

Write email +49 5251 60-6520