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Strategic Product Planning and Systems Engineering
Identifying and Exploiting Success Potentials of Tomorrow
Product and production system innovations are important levers for ensuring prosperity and employment in the future. Mechanical engineering and related areas, such as the automotive industry, are playing a key role today. These sectors demonstrate the relevant success potentials of the future. It is essential to identify these potentials early on and to exploit them at the right time.
Products from mechanical engineering and related sectors are multidisciplinary: Systems engineering is required to devep these products. Product engineering describes a process that starts with the initial product or business idea and continues until market entry. The process involves three main fields of activity: strategic product planning, product development and product system development.
With all due devotion to “Industrie 4.0”: the rollout and employment of IT systems is the result and not the starting point of a deliberate chain of action.
Effective IT systems need well-structured business processes, which in turn follow an innovative business model. The latter aims at exploiting the potentials of tomorrow. In our bestseller “Future-oriented structuring of companies”, we elaborate how companies can find their specific way to “Industrie 4.0”.
Our research focuses are as follows:
- Strategic product and innovation management
- Business model development
- Model-Based Systems Engineering
Our spin-offs, Unity AG and Smart Mechatronics GmbH, and the Fraunhofer IEM, all transfer our research results into real practice. The aim of our teaching principles: we provide seminars and theses in our research areas. We communicate entrepreneurial and innovation skills.
Selected contributions
- Strategic planning and integrative development of future technical systems
- Introductory speech at the scientific forum Intelligent Technical Systems 2015
- Keynote speech at the 3rd “International Conference on Advances in Mechanical Engineering” (ICAME 2013): On the way to intelligent technical systems