Innovation Workshop


General Information

It is an innovative project in which a group of eight selected students work together with two experienced scientific staff members on a challenging innovation project of a company. The Strategic Product Planning cycle forms the methodological basis (Fig. 1). The team is composed in an interdisciplinary manner. Students should preferably come from the fields of industrial engineering, mechanical engineering or business informatics.

Fig. 1: Reference model of strategic planning and integrative development of market services (development cycles only indicated here).

Close cooperation with the partner company is planned. Students are expected to have knowledge of strategic planning, creativity and team spirit as well as exceptional commitment. Students are also required to present their interim results regularly; the project is therefore associated with intensive training in speech and presentation techniques. The project has already been successfully carried out with numerous companies.


The content objective is a well-founded conception of innovative product ideas, on the basis of which a company can decide on the development and marketing and the associated investments.

The didactic goal is to play a decisive role in a challenging innovation project, in the course of which students are taught the following skills:

  • Methodology of strategic product planning
  • Project management
  • Speech and presentation technology
  • Interdisciplinary teamwork under time pressure


Advanced or completed Bachelor's degree. Knowledge of project management, innovation and development management and strategic production management would be desirable.


The four main tasks shown in Figure 1 are processed:

  • Potential Detection: Anticipation of developments in markets and technologies; recognition of success potentials and options for action in the future.
  • Product Identification: Identification of product and service ideas, concretisation of product ideas into requirements.
  • Product Conception: Development of basic solutions (technical conception) for the product.
  • Business Planning: Development of the business and product strategy as well as the business plan.

Thus marketing and technical aspects are treated equally.

The accentuation of the four areas of responsibility and the selection of the methods to be used depend on the specific task of the company. At the beginning of the project, a work plan is developed in consultation with the company, which in particular provides for the milestones for steering committee meetings with company representatives.

Organisational Aspects

Application Procedure

  1. Written application at the latest with cover letter, curriculum vitae, school leaving certificate, bachelor's or grade overview and other relevant certificates
  2. Interviews middle/end of September
  3. Preliminary decision on admission
  4. Final decision on admission
  5. Summer Semester 2021


Gausemeier, J.; Amshoff, B.; Dülme, C.; Kage, M.: Strategische Planung von Marktleistungen im Kontext Industrie 4.0. In: Gausemeier, J. (Hrsg.): Vorausschau und Technologieplanung. 10. Symposium für Vorausschau und Technologieplanung, 20.-21. November 2014, Berlin, HNI-Verlagsschriftenreihe, Band 334, Paderborn, 2014, S. 5-36

Gausemeier, J.; Ebbesmeyer, P.; Kallmeyer, F.: Produktinnovation. Carl Hanser Verlag, München, Wien, 2001 Gausemeier, J.; Lindemann, U.; Schuh, G.: Planung der Produkte und Fertigungssysteme für die Märkte von morgen. VDMA Verlag, Frankfurt/Main, 2004

Gausemeier, J.; Plass, C.: Zukunftsorientierte Unternehmensgestaltung - Strategien, Geschäftsprozesse und IT-Systeme für die Produktion von morgen. Carl Hanser Verlag, München, 2. Auflage, 2014

Gausemeier, J.; Dumitrescu, R.; Echterfeld, J.; Pfänder, T.; Steffen, D.; Thielemann, F.: Innovationen für die Märkte von morgen - Strategische Planung von Produkten, Dienstleistungen und Geschäftsmodellen. Carl Hanser Verlag, München, 2019